I challenge all of you to go into your favourite store, pick up things that interest you, look at prices and then walk out (this doesn't apply to the grocery store).
What will you notice? I guarantee that when you walk out of that store, the sense you will have is of freedom. A sense of, I am not tied to my material possessions and don't need to buy to feel good.
What else will you notice? Granted not right away but more money in your wallet, visa, savings account etc.
The challenge is on.
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